2017 was mostly a mixed year for movie revenue. The overall box office figures were down for most of the year. The numbers increased in the fall and helped cover some lost ground from the worst summer in over a decade!
The entire industry grossed over $11 billion with Disney as the studio leader, hauling in more than $2 billion. $1 billion of that revenue came from the top two titles of the year.
Below are the top 12 grossing (domestic) films of 2017:
||Star Wars: The Last Jedi
||Beauty and the Beast (2017)
||Guardians of the Galaxy Vol. 2
||Despicable Me 3
||Jumanji: Welcome to the Jungle
||The Fate of the Furious
Below are the top 10 grossing (worldwide) films of 2017:
A certain MTF reader has been begging me for some box office analysis. I won’t name names, but it rhymes with neon. So, without any professional knowledge or expertise, here’s my two cents and top three reasons for the plummeting box office sales.
- Ticket Prices
I’m basing ticket prices on the region in which I live, which is Los Angeles County. Perhaps Alabama isn’t quite as expensive, but they’re most likely comparative. Now, back when I was a teen, a movie was a pretty affordable/cheap date. Nowadays, tickets cost a minimum of $9.75 for the earliest matinee. I don’t know about you, but 9:30am is a weird time to have a first date in my opinion. If you can’t make the matinee, a ticket for prime seating during the evening is a staggering $26. I could rent 4 movies at home, subscribe to Netflix for 3 months, purchase 2 digit movies, or purchase 3 physical blu-rays for that same price. Unless it’s a blockbuster franchise such as Star Wars or Marvel, what movie is worth $26 to be seen on the big screen?
- The Age of Digital
Back in the days of video and even DVD, you had to wait about 10 months before a movie was released for in-home viewing. Today, movies are available 2-3 months after theatrical release and in some cases, they have a digital pre-release. Why would I spend $18 to see Hostiles, the Christian Bale Oscar bait movie in theatres, when I can stay at home and rent it for $8? In the age of instant gratification, audiences are willing to skip the big screen and click that purchase/rent button for half the price. Combine that with the flood of original network content whose production values rival that of studio blockbusters and people will stay away from the theatre.
- Overall Content
Due to the rise of social media, audience reaction time is instantaneous. If the viewers don’t like it, word spreads quickly and without mercy. As studios cater to fan boys by flooding theaters with superhero films and other comic-book canon, the movie business becomes hollow. Frequent moviegoers, defined as those who go to theaters at least once a month, are responsible for nearly half of domestic revenue. Repeating the same kind of content over and over means those habitual viewers just aren’t going to keep showing up. Movies are no longer as interesting as they once were and rebooting movies that were mediocre the first time around is not the best way to rectify that. If you don’t give audiences something new, they’re going to turn their attentions elsewhere.
And there you have it box office junkies. See you next year!!
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